Strategy and Operating Design
We clarify the business, define how it should operate, and put decisions and measurement where people can use them.
From complexity, direction. From direction, form.
We work across strategy, operations, AI, and software to understand the whole problem and build what the business can use.
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a working system.
Our approach
Five steps from a hard problem to a working system.
Orient
Map the real conditions
Clarify
Choose the direction
Build
Build a working slice
Prove
Test it in the real world
Continue
Leave the capability behind
Capabilities
AI Implementation and Automation
We build AI systems around a defined operational problem, integrate them into existing work, and measure whether they improve it.
Product and Systems Development
We build complete software systems from the first useful slice through production, with clear code and reliable behavior.
Research and Synthesis
We frame the question, gather the evidence, and turn it into a decision you can defend and act on.
Narrative and Intellectual-Property Systems
We structure brands, narrative worlds, publishing systems, and intellectual property so the work can grow without losing coherence.
Built and operating
LocalCred
A business we designed, built, and operate.
LocalCred turns a local business’s need for a credible web presence into a managed service. We shaped the offer, built the delivery system, and run the operation.
See how it became operational
About
Why North of Ash exists.
Hard business problems cross disciplines. I founded North of Ash to follow them from strategy into software and operations, until the business has something useful it can control.
Why this practice exists